Generic vs Branded Medicines: What You Should Know
Understand the difference between generic and branded medicines, when each is right for you, and how to buy affordable genuine medicines with home delivery from Allomart Pharmacy.
One of the most common questions we hear at Allomart Pharmacy is simple: "Should I buy the branded medicine or the generic one?"
The answer is not always obvious — and misinformation often makes people spend more than they need to, or choose products they do not fully understand.
This guide explains the real difference between generic and branded medicines, when each makes sense, and how to buy genuine products safely.
What is a branded medicine?
A branded medicine is sold under a brand name by the company that developed and marketed it. These are the names you often recognise from advertisements and doctor prescriptions — for example, well-known pain relievers, antibiotics, and chronic disease medications.
Branded medicines typically:
- Are introduced first after research and clinical trials
- Carry a recognised brand name on the packaging
- May cost more because of branding, marketing, and initial development costs
- Are widely trusted by doctors and patients
At Allomart Pharmacy, we stock a full range of branded medicines from trusted manufacturers.
What is a generic medicine?
A generic medicine contains the same active ingredient, strength, dosage form, and therapeutic effect as its branded counterpart. It is sold under its chemical or generic name — often at a significantly lower price.
For example, if a branded pain reliever contains paracetamol 650 mg, a generic version with the same active ingredient works the same way when manufactured by a licensed, quality-compliant company.
Generic medicines:
- Must meet the same quality and safety standards
- Are approved by drug regulators (CDSCO in India)
- Are often 30–80% cheaper than branded versions
- Are actively promoted by the government to make healthcare affordable
Browse our generic medicines collection to see available options.
Are generic medicines safe?
Yes — when purchased from a licensed pharmacy. Generic medicines approved for sale in India must demonstrate bioequivalence to the branded version. This means they deliver the same active ingredient to your body in the same way.
The key is buying from a trusted medical store that sources from verified suppliers. At Allomart Pharmacy, every medicine — branded or generic — is sourced from genuine distributors. We never compromise on quality for price.
When should you choose branded?
Branded medicines may be the better choice when:
- Your doctor specifically prescribes a brand — always follow your doctor's written prescription
- You are starting a new treatment and your doctor wants you on a specific formulation
- You have had a bad reaction to a generic and your doctor advises switching back
- The branded version has a unique delivery mechanism (certain inhalers, patches, or extended-release forms) with no equivalent generic
If your prescription mentions a brand name, bring it to our store or send it on WhatsApp. Our pharmacists will help you find the exact product or a suitable alternative if your doctor approves.
When should you choose generic?
Generic medicines are a smart choice when:
- Your doctor prescribes the generic name (e.g., "Paracetamol 650 mg" instead of a brand)
- You take long-term medications for diabetes, blood pressure, cholesterol, or thyroid — savings add up significantly over months
- You are paying out of pocket without insurance coverage
- The generic is from a reputed manufacturer available at your pharmacy
Many families save significantly on routine medications by choosing quality generics. Our mission at Allomart Pharmacy includes promoting affordable generic medicines without compromising on genuineness.
How much can you actually save?
Savings vary by medicine, but here are typical examples:
| Type | Branded (approx.) | Generic (approx.) | Savings |
|---|---|---|---|
| Common pain reliever | ₹30–40 per strip | ₹10–20 per strip | 40–60% |
| Antibiotics | ₹80–150 per course | ₹40–80 per course | 30–50% |
| Chronic disease meds | ₹200–500/month | ₹80–200/month | 50–70% |
Prices are indicative and vary by brand and manufacturer. Contact us for current pricing.
What about prescriptions?
For prescription medicines (marked Rx), Indian law requires a valid prescription from a registered medical practitioner. This applies to both branded and generic medicines.
How to order with a prescription at Allomart Pharmacy:
- Send a clear photo of your prescription on WhatsApp
- Our team confirms availability — branded, generic, or both options
- We deliver to your doorstep with free home delivery
Never buy prescription medicines without a valid prescription, regardless of whether you choose branded or generic.
Generic vs branded: quick comparison
| Factor | Branded | Generic |
|---|---|---|
| Price | Higher | Lower |
| Active ingredient | Same | Same |
| Brand recognition | High | Lower |
| Doctor preference | Often specified | Often acceptable |
| Quality (licensed pharmacy) | Genuine | Genuine |
| Best for | Doctor-specified brands | Long-term, cost-sensitive use |
Tips for buying medicines safely
- Always buy from a licensed pharmacy — look for proper billing and GST invoices
- Check the packaging — intact seal, clear expiry date, manufacturer details
- Ask your pharmacist — we are happy to explain branded vs generic options
- Do not switch on your own for critical medications without consulting your doctor
- Store medicines properly — cool, dry place, away from children
Order medicines with home delivery
Whether you need branded or generic medicines, Allomart Pharmacy offers free home delivery on retail orders. You can:
- Browse all medicines
- Shop branded medicines
- Shop generic medicines
- Contact us for prescription help
We also supply wholesale medicines to pharmacies, clinics, and hospitals with GST invoicing and bulk pricing.
Our commitment
Founded by Drx Rakesh Choudhary, Allomart Pharmacy was built on a simple belief: genuine healthcare should be affordable and accessible. We stock both branded and generic medicines so every family can choose what works best for their health and budget.
Have questions about a specific medicine? Reach out on WhatsApp or contact us — our team is ready to help.
Disclaimer: This article is for educational purposes only and does not constitute medical advice. Always consult your doctor or pharmacist before changing medications.
